Wellcome Israel Case Study (A)
Issues
Ofra Sherman (Sherman) is in a predicament foreign to
anything she has ever encountered. With the acquisition between Wellcome and
Glaxo, she is striving to determine whether or not to succumb to a new cultural
environment, due to the upcoming merger, or to begin sending resumes to find
new work. Her decision to stay or leave has caused her great anxiety primarily
because of the commitment she has demonstrated to Wellcome, and because of the
loyalty she has to her team of employees. In order to determine whether or not
to remain with the upcoming changes on June 1, she must decide whether or not
to speak to the general manager of Glaxo to understand what the firm is
interested in doing with their department.
In order to develop an effective strategy moving forward, it
is important to understand how Sherman has handled the various changes within
Wellcome to date, as well as the managerial atmosphere of trust she has
instituted thus far. This analysis will supply a foundation of influential
options to create reliable, relevant, and product decisions in creating an
environment capable of effective change.
Issue
Analysis
Change
Stages
It seems natural for a person in Sherman’s circumstances to
be in and out of shock. Currently, her last five years of time and efforts
within her managerial position are in jeopardy or are being placed at a
standstill. In addition, it is no wonder that it has been difficult to know how
to act considering a conflicting argument between a former leader and current
leader within Promedico on how to act for the best interests of the marketing
department.
Confusion and ambiguity may have been a trending pattern
within both Wellcome and Promedico as seen in the lack of concrete organizational
structure with items such as reporting lines. Employees identified Sherman as
someone with incredible autonomy. Her display of independence could be a
defensive retreat due to the unstable appearance of her working environment where
she was unable to delineate her allegiance due to being in the middle of two
companies with an undefined relationship.
Sherman displays and uncanny ability to execute her role as
the manager of Wellcome Israel, despite the fluctuating degrees of change and
responsibility. In the midst of change, the ability Sherman has to earn the
trust and respect from her team is admirable. She is not only a manager to the
14 people she leads, but also a friend. This is due to her efforts to
effectively communicate and empower the employees. Her exertions seem a result
of a pattern being reciprocated—where the more energy she puts into the growth
and development of her department, the more energy, comfort, and assertiveness she
develops to take proactive risks for herself and for her team.
Managerial
Atmosphere
Communicating the vision for the marketing department—given
the abruptness of an unpredictable situation, is the most important role for
Sherman. She has been remarkable in being quick to access the needs of the team
given the circumstances. One of her strongest attributes has been her
discipline to filter the message she delivers to her department. It has been
her advantage not to engage employees in the conflicting messages of Sherman’s
various managers. Involving employees in this dialogue could destroy moral. However,
it may be in the best interest of the department to allow for people to vent
their frustrations before she decides whether or not to approach Glaxo
management. It will be important to understand where members of her team are as
recipients of change; in order to gaining the mental framework and synergy to
prepare for a departmental change. Once
the environment has been created for people to be capable of transitioning,
Sherman’s talent of motivation will be ripe for execution.
Recommendations
Creating
the Capability for Change
Sherman has already begun rethinking positive steps toward
change. She has collected many critical insights to provide her with the energy
and options of how to move forward in the change process. She must now gather
her department employees for a meeting to council together. She should
encourage the department to ask questions and should seek to understand the degrees
of frustration that have surfaced in their work and family lives as a result of
the unplanned event. Because there is a culture of trust and respect
established, team -members are likely to be open to explaining their
perspective on the situation, dialogue back-and-forth in order to identify
current and potential options, and to explore risks. The success of the meeting
will be directly correlated to the atmosphere Sherman and employees have
created together, where sharing and collaboration is a natural occurrence.
However, it will be important for Sherman to be the mediator of the discussion
in order to ensure that in the end of their meeting people have felt listened-to
and validated, options have been entertained sufficiently, and a mutual understanding
of action is obtained.
How
to Act
After
meeting with her team, Sherman should make time to consider both the advantages
and disadvantages of carrying the team into the transition or searching for
employment elsewhere. She must consider the overall mood at the end of the
meeting, specific points of action the group would adopt given best and worst
case scenarios, and how this change would be good personally and for the
individuals of the group.
Upon collecting the most influential advantages and
disadvantages moving forward, Sherman should contact Glaxo management and
inform them of her desire to understand the vision for the company acquisition.
She should then prepare for a meeting, acknowledging that the points of discussion
that surfaced when counseling with her team may help to persuade management to retain
the marketing department. She should also e-mail a list of items and minutes
she would like to review. Also, in her preparations, she should consider the tremendous
growth she would undertake during and after the merger. Realizing the amount of
growth and accomplishment that will take place personally will stimulate an increased
level of security and capability given abrupt and ambiguous circumstances in the
future.
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